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Never before in the history of our industrialized workforce has searching for a job ever been so competitive. Corporations are changing and reinventing themselves at a breakneck pace, and new companies are continually bursting onto the national and international scene. Gone forever are the days of jobs that were "comfortable" and "safe."

Like everyone else, executives now find themselves in an era of career instability, and they must be ready to pursue new opportunities with just a moment's notice. But how do executives "sell" themselves most effectively and distinguish themselves from the crowd of other candidates with equally strong achievements, accomplishments, and reputations?

Two highly regarded career writers who have worked with thousands of executive job seekers, Wendy S. Enelow and Louise M. Kursmark, have collaborated to provide you with a single source for proactively managing your career. This book takes you through a step-by-step approach to guide you in:

• Identifying your "best" job search strategy based on your unique objectives
  
• Defining and positioning your own executive brand
  
• Creating your own customized career marketing plan
  
• Building your executive job search community
  
• Writing and designing powerful career marketing communications including:

  Executive Resumes • Executive Career Biographies • Profiles and Addenda • Achievement Summaries • Executive Branding Statements • Executive Job Proposals • Special Reports • Reference Dossiers • Cover Letters • Thank-You Letters • Web Portfolios